Journalism Evaluation Tool
For each local or regional story in the A and B Sections of the newspaper and the Sunday Business Section, enter the information below, selecting all applicable choices, then assigning the story a rating of one star to five stars. (For briefs packages, simply select the date, page number, “briefs package” as the topic and “various” as the source. No further information is required.)
Journalism Evaluation Tool
TOPICS LIST
List of Services
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AgricultureList Item 1
Farms/farmers, markets, commodities, trends
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BusinessList Item 2
Local businesses: openings/closings, key people, product development/launch, new job announcements
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Briefs PackageList Item 3
No further information or rating needed
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Civic InformationList Item 4
Updates and schedules: road, school or office closings/openings, elections, resources sharing
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Communities of Color
News focusing on people of color and their communities
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Crime and Courts
Serious, felony assaults, murder, armed robbery, etc. Police, major criminal cases, court personnel (judges, prosecutors, defense attorneys)
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Economy
Job trends, unemployment, stock market
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Education, Higher
Colleges/universities, students, instructors, coursework, funding (state/federal)
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Education, pre-K-12
Local school districts, trends, classrooms, teachers, funding (state and local)
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Environment
Land, water, air, wildlife issues; parks, water bodies
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Feature/Entertainment
Arts, community festivals/events, profiles, celebrity
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Government
State and local issues, elected and appointed officials
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Health
Includes hospitals and medical providers, illness, epidemics/pandemics, health insurance, access to services
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Labor and Workforce
Layoffs, unions, labor issues, job safety, job training
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Military/Defense
Military, national defense, Wright-Patterson Air Force Base, veteran's issues.
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Politics
Political parties, candidates, issues, elections
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Racism/Sexism
Stories specifically about racism or sexism
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Social Trends/Demographics
Stories about social trends or changing demographics
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Social Services
Human services, poverty, nonprofits, religious institutions
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Women's Issues
Women’s health, reproductive rights, equal opportunities
RATING DESCRIPTIONS
List of Services
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OneList Item 1
Articles (and photos) in this category have very little news value. They may be public-relations handouts published nearly or completely verbatim that are not subjected to journalistic rigor. Or they may be original reports that fail to answer key questions (who, what, when, where, how, why), or otherwise fail to meet basic journalistic standards.
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TwoList Item 2
Articles in this category are written by local news staff or stringers, but contain errors or significant omissions, are significantly biased or incomplete, and/or demonstrate a writer’s lack of understanding of the subject. These articles may be written based on information from a single source, do little to advance a story, and/or do not meet critical community information needs. Articles deserve a two-star rating if they do not fairly represent all relevant sides of a controversy or political debate.
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ThreeList Item 3
Articles in this category contribute to the public’s understanding of critical information, are free of errors and significant omissions, answer all relevant questions and have multiple, diverse (in viewpoint) sources. Information contained in these articles may be available elsewhere. They could be categorized as routine news stories that meet basic expectations.
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FourList Item 4
Articles in this category are original reports that drill deeply into a subject representing a critical information need. They contain all the attributes of three-star stories, but provide information, insight and analysis not readily available elsewhere. They may tackle important topics that are rarely reported, or “get ahead” of other news outlets in reporting emerging topics and trends. They are scrupulously fair and accurate and use a variety of sources and public documents when relevant.
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Five
Articles in this category meet all the criteria for four stars, but are investigative pieces that use original reporting to uncover wrongdoing/malfeasance by people in positions of public trust, such as public officials, business leaders, social service and health care providers, school and university officials and church leaders. They may also uncover serious deficiencies in law or regulation and make the case for reform.